About Diadora

Diadora is a leading Italian sports brand founded in 1948. At the time it was established, Diadora was a craft laboratory, producing the best mountain and work boots available on the market.

In the 60’s, Diadora ventured into sport, gaining great success due to its high quality and advanced solutions. In the 70’s, as professional sport took off, Diadora became entrenched in the performance of elite athletes. Athletes such as Roberta Bottega, Marco Van Basten, Roberto Baggio, Zico, Bjorn Borg and George Weah all wore Diadora. More recently, Diadora has been endorsed by football champions such as Francesco Totti (AS Roma, Italy, 07 European Boot Award), Filippo Inzaghi & Damiano Cuneo. Ayrton Senna was also a prized Diadora athlete.

Diadora has always emphasized the technical aspect of product development, working in conjunction with its athletes, to create the ultimate in contemporary design and comfort.

Collaborating with some of the greatest names in global sport, led to the establishment of the Diadora Research Centre, boasting a highly innovative work team: shoe experts, experts from the Bio-engineering Centre in Milan, as well as polytechnic and orthopeadic specialists.

Today, Diadora’s core sports are football, running, cycling, tennis and work (Utility) but we also remain true to our Italian style and heritage through our top end d.lux and heritage collections – both of which are characterized by superb quality, attention to detail and innovative materials.

In 2008, Diadora celebrated the brand’s 60th Anniversary.