Diadora is a leading Italian sports brand founded in 1948. At that time, Diadora was a craft laboratory, producing the best mountain and work boots available on the market.
In the 60’s, Diadora ventured into sport, gaining great success due to its high quality and advanced solutions. In the 70’s, as professional sport took off, Diadora became entrenched in the performance of elite athletes. Athletes such as Roberta Bottega, Marco Van Basten, Roberto Baggio, Zico, Bjorn Borg and George Weah all wore Diadora. Today, Diadora is endorsed by Champions such as Francesco Totti (AS Roma, Italy, 07 European Boot Award), Filippo Inzaghi & Damiano Cuneo. Ayrton Senna was also a prized Diadora athlete.
Diadora has always emphasized the technical aspect of product development, working in conjunction with its athletes, to create the ultimate in contemporary design and comfort.
Collaborating with some of the greatest names in global sport, led to the establishment of the DRC, Diadora Research Centre, boasting a highly innovative work team: shoe experts, experts from the Bio-engineering Centre in Milan, as well as polytechnic and orthopedic specialists.
Today, Diadora’s core sports are tennis, football, running and cycling, but we remain true to our Italian style and heritage through our top end d.lux and heritage collections – both of which are characterized by superb quality, attention to detail and innovative materials.
In 2008, Diadora celebrated the brand’s 60th Anniversary.
The Diadora licence in Australia and New Zealand is owned by Overland Group (Australasia) Pty Ltd, a Melbourne based sports lifestyle apparel, footwear and accessory company, offering design, development and sourcing services to a range of high profile sporting and leisure brands.
For more information on Overland Group, click here