8 November, 2007
Diadora Launches Wellness - New Women’s Sport Lifestyle Apparel Range
Diadora today has released a new luxury sport lifestyle range for women, Wellness by Diadora.
Diadora’s trademark Italian style and design has been translated into a refreshing, well priced active range, embracing everything that embodies wellness for the modern woman….time, space, peace, relaxation, exercise, good nutrition, family, friends, health and happiness.
Technical essentials such as support tops, shorts and tights, luxurious knit cover ups and fabulously versatile singlets, tees, hoodies and pants, make this a highly appealing range for all women 18 – 55, for whom ‘wellness’ is a part of daily life.
Wellness by Diadora incorporates beautiful knit and cotton cover ups to take you to or from exercise (or to be worn for your pre or post exercise coffee), plus active garments catering for pilates or a walk as well as a more strenuous run or combat class.
This new Wellness range teams divine lilac, cherry and turquoise back with black, white, grey marle and indigo staples, to ensure you look as fabulous as you feel!
Wellness by Diadora was launched at the Melbourne Fitness Expo, Melbourne Exhibition and Convention Centre, 9 – 11 November, 2007. This new women’s collection was showcased in 3 hip fashion parades during Saturday’s trading, drawing increased crowds to the Diadora stand.
Diadora is an Italian Sports Brand, with a history of designing technical products in the sports of football, tennis, athletics, cycling and motorsport since its birth in 1948.
For more information, PR enquiries, or photography samples please contact: Sally Richardson on 0425 776 947 or sallyr@overland.com.au.
For stockists, see below, or to stock Wellness by Diadora in your gym or retail outlet, please contact us here.
Wellness Stockists:
VIC:
Diadora Hawthorn (444 Burwood Rd) ph: 03 9819 9055
Sporting House Direct (Shop T58 DFO Moorabbin) ph: 03 9585 3290
Sporting House Direct (Shop F9, DFO Essendon) ph: 03 9937 7211
Sportsco – Shop L023, Eastlands Shopping Centre, 117 -175 Maroondah Hwy, Ringwood ph: 03 9870 2418
Sportsco – 265 Hargreaves Mall, Bendigo ph: 03 5442 4555
Sportspower – 54 Edwards St, Reservoir ph: 03 9460 9972
Wind and Water – 917 High St, Armadale ph: 03 9804 3777
SA:
Sporting House Direct (Shop 55 HarbourTown) ph: 08 8353 3350
ACT:
Sporting House Direct (Shop TN 65 Brand Depot) ph: 02 6247 5053
QLD:
Sporting House Direct (Shop C77 HarbourTown, Biggera Waters) ph: 07 5500 6842
Sporting House Direct (Shop T26 DFO Jindaleee) ph: 07 3167 3591
WA:
Sporting House Direct (Shop B19 Harbour Town) ph: 08 9481 6199
